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Strategic Brand Management Pb
Strategic Brand Management Pb, 9780199260003  
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Strategic Brand Management Pb

Elliot
 
ISBN:   0199260001   List Price:    INR 995.00
ISBN-13:   9780199260003   Pages:    250
Publisher:   Oxford University Press   Weight:    0.6 Kilograms
Binding:   Paperback   Language:    English
Pub. Year:   2007      
Category:   Business & Economics / Marketing
 
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Description:
Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.


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More Information: Strategic Brand Management Pb
ISBN: 0199260001
ISBN-13: 9780199260003
Title: Strategic Brand Management Pb
Author: Elliot
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