Now in paperback: the groundbreaking book that reveals how todays global businesses can be both environmentally responsible and highly profitable. Embraced by business and political leaders as well as economists and environmentalists around the globe, this revolutionary work has all the makings of a classic. As Publishers Weekly put it: Natural Capitalism belongs to the galvanizing tradition of Diet for a Small Planet and The Whole Earth Catalog.
You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step by step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your